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  Sustainability is the business model of the future

Sustainability is the business model of the future

To ensure the profitability of your business, you may need to rethink and realign your business model. The linear egotrip is a thing of the past! Future consumers, customers, business partners, colleagues, legislation and up and coming generations are done with “more”; they want “better”. And if you’re not doing that, they’ll find someone who is. The good news is, aligning your business model for the sustainability of the future is easier than you might think – and more inspiring and profitable too. Maybe you’ve already started? You just haven’t realized.

Henrik Good Hovgaard, future studies expert from Universal Futurist, shakes things up for us with an impassioned peptalk from the future and real-world examples and principles to take on board and apply in making sustainability your business model.